The Power of Changing 1 Habit - What it Did for Alcoa in the Last Century

What a speech about safety and changing one habit did for a multi-million dollar company (in the late 80s). Read about CEO Paul O’Neill’s speech to shareholders in 1987. Shareholders walked out in disgust, yet this speech about safety and culture and changing just one habit helped set the new mission for Alcoa and propelled it into one of the most profitable companies of the 90s. Imagine the impact simple paradigm shifts can have in your organization and what it can do to your enterprise value!

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